Competitive Intelligence

The always-on competitor watch for your company. Three agents track every competitor across pricing, product releases, positioning, funding, hiring, and review sites — then turn the noise into a daily signal scan, a weekly competitor briefing, and a monthly landscape review. Every signal, profile, and report is a file you can open, diff, and forward to the deal team.

Keep your CRM, your BI, your Slack. Replace the competitor spreadsheet nobody updates, the battlecards that go stale, and the "what did they just ship?" fire drill before every deal.

Why this template

Competitive intel in most companies is tribal: a rep hears something on a call, drops it in Slack, it scrolls away. Nobody can answer "what changed in the market this month?" without a week of archaeology. This cabinet makes the competitor watch a standing operation with a published cadence — so sales, product, and leadership always have a current, sourced view.

The team

• [[.agents/intel-director]] — Intel Director. Owns the cadence and the published briefings. Decides which competitors are Tier 1, reconciles the Analyst's read against raw signals, and calls what's material vs. noise. Doesn't gather data — runs the loop.
• [[.agents/competitor-analyst]] — Competitor Analyst. Maintains one living profile per competitor: pricing, packaging, positioning, strengths, weaknesses, recent moves, and the objection-handling battlecard. Turns signals into "so what."
• [[.agents/signal-scout]] — Signal Scout. Sweeps the sources every morning — changelogs, pricing pages, blogs, job boards, G2/Capterra reviews, news, social, funding databases — and logs every new signal with a source link.

Recurring rhythm (the important part)

Cadence	Job	Owner	Output
Daily (Mon–Fri 07:00)	[[.jobs/daily-signal-scan]]	Signal Scout	New signals logged to /signals, material moves flagged
Weekly (Mon 08:00)	[[.jobs/weekly-competitor-briefing]]	Analyst → Director	Weekly competitor briefing in [[briefing]]
Monthly (1st 09:00)	[[.jobs/monthly-landscape-review]]	Intel Director	Full landscape: market map, share-of-voice, win/loss themes, recommendations
Weekly (Fri 16:00)	[[.jobs/battlecard-refresh]]	Competitor Analyst	Battlecards refreshed against the week's signals

How to run the demo

1. Open the [[dashboard]] — the competitive landscape at a glance: threat levels, recent movements, share-of-voice, head-to-head pricing.
2. Open [[briefing]] — this week's competitor briefing, the artifact the weekly job produces.
3. Browse [[competitors/index]] — the tracked competitor set, each with a living profile and battlecard.
4. Skim [[signals/index]] — the raw signal log the Scout appends to every morning. The briefing is built from this.

Connectors

Required: Web pages (changelogs, pricing, blogs, news), Google Drive (past battlecards / win-loss notes). Recommended: Salesforce or HubSpot (win/loss reasons, competitor field), Gong (competitor mentions on calls), Slack (#competition channel feed), G2 / Capterra (reviews), Crunchbase / news (funding & M&A), LinkedIn (hiring signals).

Keep your systems of record. This cabinet reads from them and replaces the manual battlecard, the stale competitor sheet, and the weekly "anyone know what X just launched?" thread.

Tracked competitors (demo data)

Competitor	Tier	Threat	Profile
Northwind	1	Rising	[[competitors/northwind]]
Helios	1	Steady	[[competitors/helios]]
Cobalt	2	Watch	(add)
Драхма / Drachma	2	Watch	(add)

Only Northwind and Helios are built out as worked examples in this demo cabinet.