Competitive Marketing Cabinet

The marketing arm of competitor intelligence. This cabinet tracks what competitors say, how they advertise, where they rank, and how their messaging shifts — then turns it into a weekly competitive marketing brief and daily content/ad watch. Distinct from the full competitive landscape: this is the PMM and marketing-team view.

Keep your CRM and Gong. Replace the Klue-lite spreadsheet, the stale Notion competitor pages, and the "what are Northwind running on LinkedIn this week?" question that takes a day to answer.

Relationship to the flagship intel cabinet

This cabinet is the marketing-specific cut. For the full competitive landscape — pricing moves, product launches, funding, hiring signals, win/loss themes, and battlecards for the sales team — see the flagship [[../competitive-intelligence]] cabinet. That one owns the complete picture; this one is the PMM's workbench.

The team

• [[.agents/competitive-researcher]] — Competitive Researcher. Lead orchestrator. Sweeps competitor websites, ad libraries, social, and content daily. Maintains per-competitor marketing profiles. Sequences the Analyst.
• [[.agents/competitive-analyst]] — Competitive Marketing Analyst. Synthesizes research into the weekly brief — messaging delta, campaign presence, SERP footprint, share of voice, and the "so what for our campaigns" implication.

Recurring rhythm

Cadence	Job	Owner	Output
Weekly (Mon 08:00)	[[.jobs/weekly-competitive-marketing-brief]]	Researcher → Analyst	Weekly brief in [[competitive-brief]] + briefs/weekly-<date>.md
Daily (Mon–Fri 09:00)	[[.jobs/daily-competitor-content-watch]]	Competitive Researcher	Daily content/ad watch log in signals/daily-<date>.md

How to run the demo

1. Open [[competitive-brief]] — the competitive marketing brief: per-competitor messaging and positioning, campaign/ad presence, content/SEO footprint, pricing-page changes, and share of voice.
2. Browse profiles/ — per-competitor marketing profiles (Northwind, Helios).
3. Skim signals/ — the daily content and ad watch log the Researcher appends every morning.

Connectors

Required: Web (competitor sites, ad libraries, blogs, landing pages), Google Search Console (our keyword vs competitor keyword overlap). Recommended: Meta Ad Library (competitor Facebook/Instagram ads), LinkedIn Campaign Insights, Google Ads Transparency Center, Gong (competitor mentions in sales calls), Salesforce (win/loss notes), Slack (#competitive channel).