Product Launch
v0.1.0Manages the full product launch lifecycle — checklist by workstream, owners, asset tracker, risk log, internal comms, and release notes — with a live countdown and daily chase near launch. Keep your Jira; replace the launch spreadsheet with 8 owners and no one driving.
Product Launch
agents
Launch Workflow
.agents/launch-workflow/
Daily Checklist Chase
0 9 * * 1-5
Weekly Competitor Watch
0 8 * * 1
Weekly Launch Status
0 8 * * 1
Launch Writer
.agents/launch-writer/
2
Agents
3
Jobs
1
Depts
2
Pages
Owns the launch checklist, workstream coordination, asset tracking, risk log, and go/no-go readiness. Chases owners daily in the week before launch and escalates blockers immediately.
Produces all launch communication artifacts — release notes, internal announcement, customer email, and support FAQ — timed to the launch checklist and reviewed before they go out.
Product Launch
Two agents drive the entire launch lifecycle: a Workflow agent keeps the checklist current, chases owners, tracks assets, and manages risks; a Writer agent produces release notes, internal comms, and the go/no-go brief. Every checklist item, asset, risk, and communication artifact is a file — the launch room is always the source of truth.
Keep your Jira and your Figma. Replace the launch spreadsheet with 8 owners and no one driving it, the "are we ready?" Slack thread at 10pm the night before, and the release notes drafted in 15 minutes by whoever's last awake.
The team
- [[.agents/launch-workflow]] — Launch Workflow. Owns the launch checklist, workstream status, asset tracker, risk log, and daily chase. Runs the go/no-go readiness check.
- [[.agents/launch-writer]] — Launch Writer. Produces release notes, internal announcement, customer email, and support FAQ for each launch.
Recurring rhythm
| Cadence | Job | Owner | Output |
|---|---|---|---|
| Weekly (Mon 08:00) | [[.jobs/weekly-launch-status]] | Launch Workflow | Status report in /reports/, checklist updated in [[launch-room]] |
| Daily (Mon–Fri 09:00) | [[.jobs/daily-checklist-chase]] | Launch Workflow | Owner reminders, risk escalation if launch <7 days out |
| Weekly (Mon 08:00) | [[.jobs/weekly-competitor-watch]] | Launch Workflow | Competitor launch timing conflicts |
How to run the demo
- Open [[launch-room]] — the launch command center: countdown to launch, checklist by workstream with owners and status, asset tracker, risk list, and go/no-go readiness.
- Browse
/checklists/— the structured checklist files by launch. - Open
/comms/— release notes, customer email, and internal announcement the Launch Writer produces.
Connectors
Required: Jira (feature completion status), Figma (design asset links), Slack (owner notifications). Recommended: Google Drive (launch plan docs, comms drafts), Notion or Confluence (release notes publishing), email (customer announcement).
Cross-reference [[competitive-intelligence]] for competitor launch timing before setting your launch date.
Every artifact is a file
Every checklist, asset link, risk entry, and communication draft lives in /checklists/, /assets/, /risks/, and /comms/ as markdown files. The launch room reflects these files — never vice versa.
$ git clone --filter=blob:none --sparse https://github.com/hilash/cabinets.git && cd cabinets && git sparse-checkout set product-launch