SEO Content Cabinet

Keyword research, content briefs, competitor SERP analysis, ranking history, and content refresh tasks — all as files your team can open, diff, and act on. The SEO Researcher surfaces opportunities and gaps; the SEO Writer turns them into briefs and refreshes that actually rank.

Keep Search Console, Ahrefs, and your CMS. Replace the keyword spreadsheet nobody can find, the brief-in-Docs that's 18 months stale, and the quarterly "which pages need love?" panic.

The team

• [[.agents/seo-researcher]] — SEO Researcher. Lead orchestrator. Owns keyword tracking, competitor SERP analysis, and the weekly ranking check. Identifies opportunities and prioritizes refresh tasks. Sequences the Writer.
• [[.agents/seo-writer]] — SEO Writer. Writes content briefs, optimizes existing pages for refresh, and drafts new SEO content from research output.

Recurring rhythm

Cadence	Job	Owner	Output
Weekly (Mon 08:00)	[[.jobs/weekly-ranking-check]]	SEO Researcher	Ranking report in rankings/weekly-<date>.md + workspace update
Weekly (Mon 08:00)	[[.jobs/weekly-refresh-review]]	SEO Researcher → Writer	Refresh task queue in refresh/queue.md
Weekly (Mon 08:00)	[[.jobs/weekly-competitor-serp]]	SEO Researcher	Competitor SERP/content gaps in competitor-watch/

How to run the demo

1. Open [[seo-workspace]] — the SEO command center: keyword table with volume/difficulty/rank/target/status, content brief preview, and pages needing refresh.
2. Browse keywords/tracked.md — the full tracked keyword set with current rankings and targets.
3. Open briefs/ — content briefs the Writer has produced, each a standalone file with structure and outline.
4. Check refresh/queue.md — prioritized list of pages to update, with rank drop and opportunity score.

Competitor watch

This cabinet includes a weekly competitor SERP and content gap watch. For the full competitive landscape (positioning, pricing, product), see the flagship [[../competitive-intelligence]] cabinet. For the marketing-lens competitor analysis, see [[../competitive-marketing]].

Connectors

Required: Google Search Console (ranking data), CMS (WordPress, Webflow — publish refreshed pages). Recommended: Ahrefs or Semrush (keyword difficulty, competitor domains), Clearscope or Surfer (content scoring), Google Analytics (traffic per page), Google Drive (brief sharing).